Discover ideal user journey
Knowing what a user needs to experience in order to make a decision about your product or service is the ‘users journey’. We’d like to make that decision as easy as possible by understanding what questions they need answered and what they’d like to experience on that path.
Make it easy for people to say “yes” to your product or service
Make it easy for people to access your product or service
Draw up sitemap & wireframe
Now we know what users need to say “yes”, we have a much better idea of what pages will be useful. If your website currently already has SEO traffic, the valuable pages will also be included in the new sitemap.
Birds-eye-view of all website pages
Flowchart of how users will interact with each main page
SEO framework carried over from current website