Our 4 step process to creating powerful websites

We no longer offer the process below. We exclusively work with design agencies now. New website coming soon

Enjoy seamlessly being walked through to your ideal website.
Smiling man in front of computer

Define goals & scope

We start with a video call to get clear on your companies values and goals. This gives us an objective way to measure success together. Where are we? Where do we want to be? And how are we going to get there?
Clearly define business and website goals
Outline project plan and priorities

Create unique offering

What you’re company is offering and who we’re offering it to is the cornerstone of your website. Having a clearly defined and differentiated product or service offering gives us the words this website will be built on.
Copywriting workshop
Clear message and description of service
Understand who we’re offering it to

Discover ideal user journey

Knowing what a user needs to experience in order to make a decision about your product or service is the ‘users journey’. We’d like to make that decision as easy as possible by understanding what questions they need answered and what they’d like to experience on that path.
Make it easy for people to say “yes” to your product or service
Make it easy for people to access your product or service

Draw up sitemap & wireframe

Now we know what users need to say “yes”, we have a much better idea of what pages will be useful. If your website currently already has SEO traffic, the valuable pages will also be included in the new sitemap.
Birds-eye-view of all website pages
Flowchart of how users will interact with each main page
SEO framework carried over from current website

Design front & back-end

Visual content is brought together and the “behind-the-scenes” systems are outlined. Everything is designed with revisions for you at each step. We also create a custom system for your team to be able to easily use your website and manage content.
Create branding and style-guide
Design CMS back-end and integrations flow
Design website front-end

Develop and automate

Built on Webflow with a powerful CMS. We integrate with your business systems and automate what workflows we can. Once connections are functioning smoothly we focus on the animations and user interactions.
Develop in Webflow
Integrations and automations set up
Animations and interactions built


The fully functioning website is now tested to ensure confidence when launching. We have thorough software and human checks done across the entire site.
Test all functions on staging site
Responsiveness check on all devices

Go live

Usually sites are up within minutes and we monitor them closely to ensure everything is functioning as expected. We use heatmapping and screen recordings to check for any bugs or poor user experiences.
Live within minutes
Fix any bugs immediately
Monitor users on the website to ensure user experience is as expected

Have questions? Get in touch

100+ Websites built
Made in Australia