Flow Gurus and Relume partnered with Clearlight Saunas to develop a new website that would improve user experience, boost website conversions, and not only enhance overall online presence but give their team a tool they could work with to generate more customers. We worked closely with their lead designer to develop a clear website UX/UI strategy as well as the existing website migration strategy (which was crazy complex).
The project involved migrating hundreds of pages from Clearlight Saunas' existing website to the new website, a highly complex SEO migration and ensuring their team had enough support to replicate this website for other countries they were launching in.
The new website was highly optimized for search with guidance from their SEO team and featured a robust content management system (CMS) that empowered Clearlight Saunas' marketing team to easily create and publish agile marketing pages. Additionally, Flow Gurus developed custom CRM integrations to automate contact data information, which helped Clearlight Saunas to streamline their sales and marketing processes.
The result was a successful launch of a new website that instantly improved website conversions and site traffic. The new website offered a more streamlined and intuitive user experience, making it easier for visitors to find the information they needed and make purchases.