What a project! This massive collaborative effort was undertaken as Mapiq recently had undergone an intensive new brand identity overhaul crafted by the incredible team at Verve. Mapiq needed to translate this new brand into their website, necessitating a holistic reevaluation of their site's UX, look and feel, and navigation strategy. This endeavour aimed to align the website's aesthetic appeal with the brand's vibrant image while maintaining user-friendly navigation and effective communication.
The project was marked by the challenge of addressing unforeseen bottlenecks, yet through a synergistic partnership, both teams navigated these obstacles to unveil a world-class website. This website not only embodies Mapiq's reimagined brand but also enhances user engagement through its intuitive design and navigation, setting a new benchmark for brand representation in the digital space.
Lastly, ensuring the SEO was handled with care, the new website with a staggering 50% less pages saw an increase in organic search impressions in their first month of over 10%.