A powerful CMS driven marketing website for a global team
Mapiq needed a fresh new look, to help users better understand their product and service and restructure the information architecture of hundreds of existing pages while also giving their marketing team useful tools to easily create new content. All this, in a heart-stopping four weeks hard deadline due to a public launch.
Flow Gurus worked closely with Mapiq to design a new website that had an improved easy-to-understand and intuitive navigation for people to quickly find information on Mapiq's smart office solutions. The website was designed to be visually captivating and intuitive.
The website was then developed on Webflow with a user-friendly content management system (CMS), empowering Mapiq's marketing team to easily create and update marketing material without requiring technical assistance. Flow Gurus also migrated Mapiq's existing blog to the new website, ensuring that it remained accessible to existing readers while also improving its search engine optimization (SEO) to attract new readers.
Overall, the new website has helped Mapiq to better showcase their offerings, clearly communicate with their target audience, and give their team a tool they can use for agile marketing initiatives without relying on devs.
Digital Marketing Manager